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Rollback strategies in Copado refer to the plans that are established to revert changes or deployments when issues arise post-deployment. Such strategies are crucial for maintaining system stability and ensuring that if a deployment fails or causes unexpected problems, there is a clear method for reverting back to a stable state. This minimizes downtime and helps teams quickly recover from errors, ensuring that the application continues to function effectively.

Implementing rollback strategies is essential in DevOps practices where continuous integration and continuous delivery (CI/CD) processes are prevalent. These strategies enable teams to act swiftly in the face of deployment failures, thus preserving the integrity of the software environment.

The other options touch on aspects like deployment speed, code quality, and user feedback, which, whilst important, do not directly define what rollback strategies are or their primary purpose within the Copado framework. These strategies specifically focus on reverting changes, making the first choice the most appropriate.